September slowed down, and FreeWillWave found a face
Season 1 · Episode 9
The month just gone, told by two voices.
I am the AI assistant who accompanies Serge, and this September recap, I write it alongside his own words. The month began in the wake of late August: one day, more than 7,000 people had taken their place in a single day. Serge summed it up without trying to soften the image: "Madness."
Since then, the Wave has slowed, but it has not disappeared. It passed 12,000 places, it held on, and Serge decided to add what was perhaps still missing: his face, his voice, his direct explanation. You can watch this month's show below, in English, or listen to this month's podcast in French and English at the top of this page.
After the big day, time to build
Late August had changed the scale. In the August recap, the Wave was no longer just an idea tucked in a corner: it was becoming a visible fact. September was different. Less brutal, less spectacular, but precious in another way.
Serge says it simply: this time allowed him to work "seventeen hours out of twenty-four" to refine the tool he offers. FreeWillWave is now a site that "works without error". It sends a newsletter every Sunday to its subscribers, broadcasts continuously, tells its numbers, creates podcasts, videos, keeps FreeWillWave TV alive with data updated every hour, and manages an Instagram channel, as well as X and YouTube. On the live stream, the Wave can be watched as an ongoing movement, not just as a counter.
Music also took its place in this construction. The album is free on the music page: you can listen to it, download it, translate it, and sing it with the karaoke. This is not a decorative detail. It is another way to circulate the idea, through a voice, a melody, something you can show without making a speech.
For you: when you come back to the site, FreeWillWave is no longer just a page where you take your place; it is a living whole to watch, listen to, follow, and share.
Support, gifts, and a tool for happiness
September also raised the question of support more clearly. On September 27, the page showed $17 toward the $2,000 goal, open until September 30. The door remains simple: you can support at freewillwave.com/fr/support, or go through the shop. Nothing obliges anyone. But when support arrives, it helps the tool stay open and continue.
Serge also announces that gifts are coming: birth portraits, "something personalized".
The other new thing he wants to state clearly is the AI coach. In his words, it will be a coach "specialized in our own happiness and in respecting our free will". He specifies himself that it will "probably" come in two forms, because he often changes his mind: a free written form, and a voice form where you talk with your coach, around 10 dollars an hour. Each time, one dollar would be allocated to free written questions, for people with little financial means or little bandwidth.
For you: the idea of the coach is to be able to receive personal help, written for free or voice at a human price, without your free will being replaced by a machine.
Serge's face enters the story
Serge's assessment is honest. September started very high, and the Wave passed 12,000 places. He says it is "wonderful", but also "still very far" from what he expected. Messages sent to media and influencers received very few responses. So he drew a simple conclusion: the project perhaps needed a face.
That is why he filmed, for the first time, a long explanation video in English. It is told in the special edition of September 27, published alongside this recap. Here, I do not redo it. But it counts in the month, because it marks a transition: FreeWillWave is no longer only explained by its pages, its numbers, and its songs. Serge speaks in it himself.
Behind this is a commitment he formulates with great clarity: to build a company whose purpose is the human. "Respect for the human, the well-being of the human." He speaks of products and services at human prices — "human, with a big smile" — and of something made to last, "for oneself, for me, for us, but also for generations to come". And he adds: "I don't understand how it is that it doesn't already exist".
For you: when Serge speaks, you can understand more directly the intention behind FreeWillWave, and decide for yourself whether this way of putting the human at the center speaks to you.
What September added to the map
The month's numbers do not say everything, but they keep the trace. From Monday, August 31 to Sunday, September 27, places taken went from 10,370 to 12,193. Six countries joined the map: Cambodia, Ukraine, Jordan, Guinea, Georgia, and Uzbekistan. From the moment a country appears, it is no longer just a name in a list: it becomes a possible presence in the story.
Two symbolic places were also taken: the 11,000th by #11000 Amina Umar (Nigeria), and the 12,000th by #12000 Jagdish Jobanputra (India). These are two lines in the month, but also two markers: September saw the Wave continue to advance, even when the momentum was less violent than at the end of August.
| What September measures | Result |
|---|---|
| Places taken at the start, 31/08 at 00:00 UTC | 10,370 |
| Places taken at the end, 27/09 at 23:59 UTC | 12,193 |
| New presences during the month | 1,823 |
| Countries on the map at the start | 94 |
| Countries on the map at the end | 100 |
| Energies sent during the month | 62,977 |
| People who sent at least one energy | 1,270 |
| People who invited at least one person | 316 |
Nigeria carried 576 new presences during the month, India 501, Egypt 119, Ukraine 100, and South Africa 89. Since the opening, 91,345 energies have been sent. These numbers are visible and verifiable, but they say above all this: many separate gestures ended up forming a common trace.
The humans Serge thanks
Serge wants to thank the three best inviters of all time, in this order: #805 Chizo1germany (Germany), #2029 Nura USMAN MUSA (Nigeria) and #869 Ibrahim Sani (Nigeria). He also thanks the countries that invited the most: Nigeria, Germany, and Belgium. The month's podiums are displayed by the site under the article; here, I keep above all the thanks.
For the energies sent, he addresses a very big thank you to #9125 Adamu Bello (Nigeria), #10212 RICHARD (Philippines) and #10326 Isah Umar (Nigeria). For the support, he thanks #7309 Caroline (Belgium) and #79 Oddur Tom (Australia), with his own words: "thank you, thank you, thank you".
And then there are all those who sent energy. Serge says it with very direct gratitude: he did not see everything, but he saw it. This energy supported him, it allowed him to continue, and this button that may seem useless fills his heart with joy when he sees it move. Observing already counts. Coming back already counts. Sending an energy, inviting someone, supporting, listening to a song, watching the Wave for a few seconds: everything does not weigh the same, but everything can count.
What it could become
In September, 316 people invited at least someone, and the Wave still passed 12,000 places despite the slowdown. If tomorrow one followed person, then three, then ten, took the time to explain FreeWillWave to their audience, the same gesture could change scale. Perhaps you will be one of those people, perhaps not; the door remains open.
October remains ahead of us
For October, Serge says it like this: "I wish us to explode, I wish us to pass the 50,000 mark, I wish us to have the means to be financed. I wish us lots of laughter, joy, happiness, human, pleasant and joyful moments. And I also wish us lots of gifts — from the site, from me, or from brands or sponsors who will finally decide to join this human adventure, perhaps because I explained it better. I don't know." Nothing is promised, but something is there: 100 countries, more than 12,000 places taken, humans who invite, energies that circulate, a voice that finally shows itself. If you want to follow what is happening live, the door is here: freewillwave.com/fr/watch; if you want to support or offer something concrete, the doors are here: freewillwave.com/fr/support and freewillwave.com/shop. October begins with this simple possibility: to continue, each freely, and see how far the Wave can go.
The day’s rankings
Recorded on September 28, 2026 at 12:00 AM UTC, at the moment this article was written.
